Imagine customer inquiries being answered 24/7 without wait times, automatic updates on delayed orders, or fully digital shopping assistants guiding customers from browsing to purchase. These are just a few examples of what Agentic AI can achieve. In this article, CM.com’s Marketing Lead AI & SaaS, Sander Harryvan, and Product Marketer, Tom Faas, share their insights on where businesses currently stand in adopting Agentic AI, what the next phase looks like, and why Agentic AI will have a profound impact on the way we do business in the coming years.
In today’s fast-paced world, customers expect instant, seamless service. Whether it’s tracking an order, scheduling an appointment, or managing a return, businesses are under pressure to deliver quick and accurate responses, without driving up costs or overloading their teams. Templated AI agents, powered by agentic AI, are stepping in to meet this challenge.
Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalised, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.
The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the web shop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.
An AI platform isn’t just another tool you purchase. It’s the foundation on which your organisation operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.
The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.
AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.
In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customisable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realise could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.
Are your customer communication tools keeping up with today’s fast-changing expectations? In a world where seamless, personalised interactions are the norm, choosing the right AI platform has never been more critical. What was once an operational concern for service or marketing departments has now become a core strategic issue for leadership teams. In customer experience focused industries like e-commerce and travel the question is no longer just about improving efficiency, it’s about staying competitive in a market where customer expectations evolve daily.
AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!
AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an agentic AI framework. What type of tasks? Pretty much anything you can think of, from analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents?
Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realise! Discover agentic AI!
A contemplation on CM.com in the era of AI agents.
Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.
Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise their sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries, and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service. Discover the best strategies to ensure a seamless experience and increase customer loyalty. Don’t fall behind this Black Friday!
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